flat earth

The FFS Show 39: Why do people believe in flat earth theory?

Ali is joined by Ferret journalist Jamie Mann for episode 39 of the FFS Show.

This week we look at flat earth theory. Ali interviews marketing expert Dr Carlos Diaz Ruiz from Hanken School of Economics in Helsinki.

He explains how promoters of the flat earth conspiracy use marketing techniques to spread the theory, and how such techniques are present in other grand conspiracies such as QAnon.

The FFS Show 39: Why do people believe in flat earth theory? 4

Listen to episode 39 of The FFS Show podcast here.

Show notes:

  • An article explaining Carlos Diaz Ruiz’s work on flat earth marketing is here.
  • Our fact check on God Save The King is here.

The FFS Show is only possible thanks to your support. If you want to help us do more fact-checking work, become a member of The Ferret for just £5 per month.

Image: noLimit46 / iStock

Ferret Fact Service (FFS) is a non-partisan fact checker, and a signatory to the International Fact-Checking Network fact-checkers’ code of principles. All the sources used in our checks are publicly available and the FFS fact-checking methodology can be viewed here. Want to suggest a fact check? Go to community.theferret.scot, email us at factcheck@theferret.scot or join our Facebook group.

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